![]() ![]() ![]() The partnership is not unheard of Sony Ericsson has leaned on other providers in the U.S., such as GetJar, to manage its app store here. It continues to work with OpenFeint on a version of the social gaming platform for China.īut the deal with Sony Ericsson in China will be a first for The9, which will be the exclusive operator of its PlayNow app store. It will provide technical and operational support, including testing, releasing and promotion of all apps. More recently, it invested in U.S.-based OpenFeint, which was acquired by Japan’s Gree last year. The Chinese company is perhaps originally known for bringing World of Warcraft to China through a prior partnership with Activision. to China, is announcing a partnership with Sony Ericsson to operate its mobile app store there. The9, which is known for helping to bring games from the U.S.
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